Overview:
Both ActiveCampaign vs Ontraport is marketing automation platforms established in 2006 and 2003 respectively.
Both these platforms help you better manage email segmentation, automate different marketing campaigns, and effective tracking of your affiliate sales.
Although it is somewhat difficult to compare ActiveCampaign vs Ontraport because both are best in their own respect.
But there are some factors that make ActiveCampaign vs Ontraport comparison easy to understand.
Price:
ActiveCampaign vs Ontraport price comparison is the best way to make a better decision whether to choose ActiveCampaign or Ontraport.
Both platforms determine prices based on three tiers.
The three tiers of ActiveCampaign are Lite, Small Business, and Enterprise. All three tiers give you different types of functionality.
However, the price is mainly dependent on the number of subscribers rather than functionality. For a short email list, ActiveCampaign is best rather than Ontraport.
Ontraport also has three tiers. However, its price mechanism doesn’t vary with an increase in a number of users up to a certain limit specified by Ontraport.
When you reach that specified limit, you need to pay extra. So, if you have a larger number of subscribers, Ontraport seems to be the best option for you.
2. Features:
ActiveCampaign vs Ontraport offers a lot of features to their customers.
ActiveCampaign features are:
· Marketing automation
· Onsite contact tracking
· Built-in integration with more than 200 external services.
· SMS marketing
· Free email, phone, and live chat support
Ontraport features are:
· Email marketing
· WordPress and Facebook integration
· Webforms
· 2-way SMS messaging
· Task Management
3. Customer Service:
ActiveCampaign vs Ontraport platforms offers excellent customer support.
You have the option to contact them through multiple channels if you are stuck. Both offer to reach them via phone, live chat, and email.
Apart from that, both platforms provide online training as well to their customers. Phone support in ActiveCampaign is only available to Enterprise members only.
Ontraport provides conducts real-time coaching sessions and provides helpful articles.
They also provide advice to optimize email marketing to get better results.
4. Email Templates:
Email is the best way to reach your customers. It gives you the opportunity to build a personal connection with your customers and give them the best representation of your brand.
There are many factors that play a key role in generating a god email because it builds interest in the user.
Through the best emails, you can realize your customers that we take care of your preferences and choices.
You can customize your campaign your email marketing campaign by using a variety of built-in templates available in both ActiveCampaign and Ontraport
Some of the best email templates that Ontraport provides to its users are:
· Framed
· Piano
· Automatic
· Plane
· International
Some of the best email templates of ActiveCampaign are:
· Gravity
· Titan
· Shop
· Sentinel
· Trend
5. Opt-in:
It is important if you are using both ActiveCampaign and Ontraport marketing programs that your users are willing to receive emails.
Usually, they do this when they sign up for the program using the online subscription form.
So usually users themselves opt-in for this program.
There is various way to do this either signing up, checking the box to receive emails, a list obtained from business cards at trade shows, members on a forum or websites, etc.
6. Automation:
Both platforms provide email marketing automation. Using a pre-built automation service saves your time.
These templates provide you the processes with guaranteed output. You can choose and create your own through the setup wizard.
Some of the best Ontraport automation templates are:
· Failed Payment Automation
· Abandoned Cart Automation
· Free 5-Day Challenge Campaign
Some of the best ActiveCampaign automation templates are:
· Free 5-day challenge
· 6-week Dripped Course Automation
· Abandon Cart Follow Up Automation
7. Similarities between ActiveCampaign and Ontraport:
The similarities between ActiveCampaign and Ontraport are:
· Both work on a monthly payment pricing model
· Both supports only English language
· Both support Windows and MAC.
· Both are suitable for small businesses
· Both provide phone, live chat, and training support
8. Differences:
The key difference between them is:
· Price
· Company size
· Support for available devices
· Integration
· Features
Conclusion:
By comparing different factors of ActiveCampaign vs Ontraport we can say that each platform services to a specific target audience depending upon the firm audience, firm size, integration support, etc.
Businesses need to consider all these factors and make a comparison of ActiveCampaign vs Ontraport before making a decision about which strategy to choose for their marketing campaign.
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