Definition of Landing Page In SEO

A landing page is a one-page website designed to attract a person’s interest in becoming a potential customer, hopefully.

Because the landing page is only one page, it is important that the person’s interest is recorded quickly during the visit. This is also called a cover page.

Examples of landing pages for SEO

Capture leads: the most common landing page, the capture page, is used to capture the user’s contact information, usually the name and email address.

These pages contain a form that allows you to send your information in exchange for displaying the classification, for example, the e-book, but it does not have an exit route, which means you have a link that allows you to navigate to other areas of your site. Web.

This type of landing page is ideal for creating your mailing list.

Click on: The simple landing page, click page, details about a product, service, offer and benefits to convince a potential customer to buy.

Through this landing page, all a user can do is read the content and click on the CTA link on their website to complete the transaction.

Top best landing page builders in the market

• Clickfunnels
• Kajabi
• BuilderAll
• LeadPages
• Intapage
• Unbounce
• Landingi
• LandingLion
• Shortstack
• HubSpot

Landing page SEO best practices

1. Publish to a custom URL

If you use a content management system to create your page, you still have the option to publish to a domain that provides the service.

2. Select your keywords

Keywords are very important. This is where you have the opportunity to choose the words on which search engines should rank your page.

3. Include keywords

Once you have identified the right keywords to use, you should strategically place them in the content of your landing page.

4. Length of the page

In most cases, the landing pages must be short and accurate. There is no indication that long landing pages are well categorized for short pages.

local SEO landing page

The local landing page is the page where the visitors of your website arrive, that is, they arrive after clicking on the link.

A local landing page can be your home page or any other page on your website that is specifically designed to receive visitors. Local landing pages can provide customized outlets for visitors.

By designing excellent landing pages, you can attract visitors more effectively and increase your conversion rates.

Local landing pages are a better way to receive visitors who arrive at the home page.

When you know where visitors come from, you can meet your own needs and offer them customized solutions.

By giving visitors exactly what they need, it can attract their attention and attract a loyal following.

Here are some tips to make your landing pages more effective:

• SEO landing pages

If you are trying to increase traffic to your site from the search engines, you should create a landing page with a high density of keywords.

Take keywords and work on them on your home page several times.

That’s why he sees long pages of references that repeat themselves like a television ad. These pages are more spiders for search engines than eyes.

• Pay per click on landing pages

We suggest much shorter landing pages for pay per click campaigns. It should be written more for human eyes and not for search engine robots.

Be sure to start with an address that matches the keywords your visitor has brought.

At the top of the page, explain how you will solve the problem you have raised and ask that you act “above the limit.”

• Eliminate distractions

The landing page is a place to send a simple message and have the opportunity to respond to your offer.

Do not try to do too much. We suggest deleting the navigation bars, which encourages access to other pages. Keep it as a solution and a call to action.

You should make it simple for visitors to take action

Make the visitors as easy as possible of the action you created to create the page.

If you have to fill out a form, just ask for important information.

For example, if you send them an email by email, you just need to know their email address and their name.

Do not request all kinds of information. Be sure to try all the buttons that will be purchased, etc. To make sure it works.

conclusion

This simple formula of having a landing page on your blog or website is your secret sauce.

Working on it brings more clients and reputation to the Internet, sales, and profits.

To stay active on the Internet, you must be part of online marketing.

This is the most reliable and profitable strategy for success in a small business.